Due to continuous development of production volumes and consumer markets label printing innovations have been intensively developing over the last years. Struggling to attract client attention manufacturers thoroughly design attractive product labels for newly produced and existing products.
Product labels are essentially notepads, plastic, material or other product containing textual or graphic details about an item. Item labels notify the clients of the nature of a product specifying product and manufacturer information, production and expiration dates, components, consumer support details and other data which the manufacturer deems proper and needed to provide. Product labels have a set of important functions and serve for:
Product recognition
that includes item information and brand identity elements, such as colors, font styles, logos, etc.;
Packing or sealing of an item
Specific item labels types, e.g. diminish sleeve labels utilized for bottles, serve a double function offering info and a protective seal for extra security;
Publicity and market promotion
Product labels can improve or decrease item popularity. That is why product labels are carefully developed to match the target market.
Evidence of a product credibility
Elaborate and hi-tech product labels consisting of holographic images, barcodes, DataDot innovations and other graphic, chemical and optical aspects make sure defense against replicas;
Regulatory compliance
Apart from optional characteristics there is a number of official requirements embeded in relation to item labels by relevant laws and policies according to the type of item. Hence, according to basic practice, food product labels need to include precise details on the country of origin, manufacturer, ingredients, nutritive properties, production date and service life of an item.
Label printing innovations differ inning accordance with identify design, colors, materials, required output in addition to available spending plan. The following printing techniques are commonly used for label printing:
Balanced out printing (lithography)– a traditional high-quality and reasonably economical label printing technique frequently utilized for a big-volume production in which images are moved from metal or polymer plates to rubber blankets and then to the printed surface. The time-consuming set-up process makes offset label printing method unsuitable for rush orders;
Digital printing– a label printing method comparable to balance out printing where electrostatic rollers are utilized instead of printing plates. Unlike balanced out printing digital label printing approach is utilized for short-run and rapidly changing orders;
Flexographic printing – a flexible label printing option for fast printing, suitable for a wide spectrum of products and defined with a high runnability especially in case of big solid locations. Flexography becomes really cost-effective when used in mass production;
Gravure printing– an unique high-speed label printing approach for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut according to the required dimensions. Gravure printing enables distinct printing effects such as metallic elements. This label printing technique is identified with an extraordinary quality but can just be financially practical if utilized for high-volume production due to high cost of printing cylinders;
Silk-screen printing – a label printing approach permitting to produce tactile texturized images;
Relief printing– a printing technique allowing for an in-depth elaboration of images, excellent for creation of brilliant colorful and sharp pictures.
Label materials and product labels printing methods depend greatly on the nature of products, order volume and set budget plan. The existing range of printing indicates allows discovering the very best worth for loan option.

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